Increasing brand awareness is key for all businesses, and staying relevant constantly in the minds of your target audience is a challenging task. One of the best marketing strategies in the digital arsenal is YouTube Video Marketing which can be leveraged to increase brand awareness, gain new customers and boost web traffic. However, finding the right approach to achieving maximum dividends in your YouTube video marketing strategy requires a game plan.
How to get started on your YouTube video marketing strategies?
We have created a relevant guide to help you reach more clients and grow your business. Here are some critical steps and pointers to get the ball rolling for your YouTube Video Marketing.
1. Remember to optimize your YouTube profile
First, you must have a dedicated YouTube Channel for your business. But there are plenty of folks who will put all their efforts into creating catchy videos but forget to fill out the profile page of their YouTube channel. Every ‘missed entry’ lowers your efforts to achieve the set target. Here’s a step-by-step guide to getting you started
- Fill the ‘About’ page with relevant keywords so anyone searching for something remotely similar to what you are offering can be pulled toward your channel.
- Come up with a relatable title and an eye-catching thumbnail for your video
- While writing the description for a video, use as many relevant and high-performing keywords as possible without making it read artificial.
- Add a slick and informative trailer to grab more viewership and boost awareness of your business.
- Make sure to add details of your presence on other social media platforms and business websites, which lends more credence to your channel and helps drive more traffic
- And last but not least, create automatic subtitles for your video if a global audience is your final market. Automatic subtitling ensures your video reaches a wider audience, so do not miss it.
2. Study your target audience
An effective YouTube marketing strategy must factor in the most crucial aspect, the preference, and expectations of your target audience. A comprehensive grasp of the consumer, including the demographics, gender ratio, average age group, and location, will help craft an impactful campaign. Studying the competition will give you an edge by learning how consumers perceive them and ‘what’s working and not working’ for their campaigns. Undertaking thorough marketing research can help you navigate this phase smoothly.
3. Create compelling and creative content
The key here is to produce valuable content that’s interesting and informative and covers all the potential concerns and expectations of the target audience.
- Once you have figured out what your target audience is looking for, you can make your videos accordingly. Ensure your video provides value by talking about your product and covering the latest trends, requested tutorials, statistics, and analysis if required.
- Use innovative background music, photos, and animations in your videos to make them more engaging. Make sure that your videos are edited well and are easy on the eyes.
- Make it a point to see that there aren’t copyright violations in any additional content bits you add to your video.
4. Effective YouTube Marketing Software
We know the importance of Youtube marketing, but to grow your YouTube channel faster, it is now mandatory to use YouTube marketing software or tool. A YouTube marketing tool provides you with an analysis of best practices on which you can improve your content for maximum impact and even build or reshape your overall strategy. These tools also suggest keywords and generate ideas for creating content based on your audience’s preferences.
Here are some of the most-preferred YouTube marketing software:
5. Collaboration is the buzzword
Apart from using YouTube video marketing software and SEO techniques, you can also take the help of famous influencers and YouTubers to promote your channel. They bring about genuineness into the collaborations, which makes them more relatable to the audience. This leaves a lasting impression on your product or service.
People now prefer to follow the advice of their favorite influencer instead of a movie or a TV star, and research shows that nearly six out of every 10 people fall under this trend.
6. Start YouTube Affiliate Marketing
YouTube affiliate marketing is another form of YouTube marketing where you can advertise or promote your products on other YouTube channels. It also involves working with established influencers or YouTubers.
You must create a unique affiliate link for every affiliate marketer you collaborate with. The affiliate marketer puts the link in the description box and sometimes, even the comment box encourages audiences to click.
Affiliate marketing generates higher sales and enables you to increase website traffic. The ROI is highly high hence this is something that should not be given a miss. Each affiliate link is different, so tracking which marketer has made which sale to pay a commission becomes straightforward. The rate of commission varies from 5 to 30 % per sale.
7. Give YouTube Advertising a try
Once you have followed all the above steps, you can do YouTube ads to promote your products, services, brand, and events. There are four different types of YouTube ads from which you can choose one or a mix of two or more for positive results.
- Skippable In-stream Ads
- Non-skippable In-stream Ads
- Video Discovery Ads
- Overlay Ads
- Video Discovery Ads
Promote your YouTube Channel for Free – YouTube Short Videos
In this day and age, short-form video, also known as shorts, is the preferred format for learning about new products among people. It’s a powerful tool to connect with Gen Z and millennials. Short-form video will grow more than any other trend in 2023. Research suggests that 33% of social media marketers plan to invest more in a short-form video than any other format.
Shorts are videos up to 60 seconds long and help grab the audience’s attention more quickly and easily with increased engagement. They are the best way to connect with a new audience on the platform using a smartphone and a Shorts camera in the YouTube app.
How do Short Videos on YouTube help to grow your brand awareness?
- Unlike short-form video apps like Instagram stories, WhatsApp status, and Snapchat, which disappear after 30 days or 24 hours, YouTube Shorts don’t get deleted. Hence, they continue to reach a more comprehensive audience day after day.
- Shorts can bring in more viewers who are allowed to share, like, comment, and even subscribe to your YouTube channel after watching the video.
- Adding hashtags in your short video descriptions can bring in new viewers to your video when they search for a topic using the specific hashtag.
Hence, incorporating shorts in your YouTube marketing strategy at the earliest is crucial.
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