The client is reputed real estate firm in the US. With many commercial and residential projects onto their belt, the client was interested in marketing their building in new and innovative ways. This thought led the firm to think of creating 3D walkthrought of the buildings to present them to their customers in an interactive way.
The client wanted us to locate and identify a long list of buildings using only Google Earth links. Each build structure required scanning, rendering, and plotting using 3D animation software. Every 3D walkthrough created from the links required zone-specific color coding and 3D Mapping. Also, appropriate annotations needed to be created to fully convey the intention and meaning behind the models, as well as further clarifications. So, it was a lot of tasks for one project to be completed within a short deadline.
Our team pitched the creation of a more interactive experience by including the following, to which the client consented:
A pop-up information display appears when color-coded sections of the building are highlighted with a mouse-over gesture. This display would show the architectural features of the selected zone with a description of its unique significance
A 360-degree version of the skeleton view of each location to provide an enhanced cross-sectional display
The client was looking for an outsourcing partner offering 3D walkthrough services to handle their visualization requirements. The client provided direct links to Google Earth coordinates of the various buildings, and Backoffice Pro (BOP) was given the task of creating the following:
Artistic 3D walkthroughs of the buildings
Skins for each building
3D animation of the skeleton of each location
Isolated artistic visualizations of each structure
Visualizations including the desired surrounding features
Color coding for each building using the client’s data
Specific sections of each structure color coded and rendered in 3D
We approached this project by following our step-wise process, ensuring efficiency right up to delivery:
The team received the list of Google Earth links from the client and got to work locating the desired buildings
The 3D walkthrough was developed to enhance the creative feel of the client’s website
Our team drew up skeleton view images for each location
A 360-degree skeleton model of each structure was developed with artistic touches
After that, we rendered images of the buildings in isolation, as well as with their surrounding areas
We categorized the building as per their utility and color-coded different sections of the structures
Appropriate and self-explanatory annotations and tagging of specific zones were developed and verified
During the course of the project, we used 3ds Max, AfterEffects, and Maya. The final output in the form of the 3D walkthrough video and all the annotation details were delivered to the client
The project was successful, and our team delivered the final product on time. Both Backoffice Pro and the client gained a great deal from this project:
Our client benefitted from a timely completed project at a very competitive price and thus saved their company both time and money while freeing up internal resources for key tasks.
Similarly, we are benefitted from delivering yet another project on time, building a relationship with the client based on trust and results, and the prospect of further partnerships in the future on upcoming projects.
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