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Primary Market Research Services

Outsource Primary Market Research

Backoffice Pro (BOP) provides reliable and cost-effective support for research companies looking for primary market research solutions. With skilled market research analysts or end-to-end market research consultation solutions, BOP helps organizations dealing with a high influx of market research projects. Being an experienced service provider and a long-term outsourcing partner to many satisfied clients, BOP ensures to meet the quality parameters as well as tight deadlines.

1000+

CLIENTS

20+

INDUSTRIES

20+

COUNTRIES

250+

DEVELOPERS

Our teams of market research specialists use a variety of primary market research methods including interviews, social media monitoring, test marketing, surveys, focus groups, on-site research, etc. to empower our clients with the most accurate business insights. At BOP, we pride ourselves on being thorough in our approach and following a transparent process.

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Primary Market Research Skillsets at BOP

Arrow pointing towards primary market researchers
Our Experienced Primary Market Researchers Team

Well-versed in the use of data mining via social listening platforms and research tools including industry standard tools such as Sysomos, Netbase, Radian 6, Crimson Hex, Mintel, MRI, and Simmons.

Skilled in the collection of quantitative and qualitative primary data across several industries, including Healthcare, Finance, Energy, Mobile, Telecommunication, Entertainment, Media, and Consumer Goods.

A strong understanding of cultural and trend analytics, as well as the skills required to present chunks of data into actionable marketing information.

Experienced in the using programming languages commonly used for data manipulation and computational statistics, including Python, R, Matlab, C++, Java or Go.

Extensive expertise in the methodologies of cultural and trend analysis, including both qualitative and quantitative research.

Experienced in using a variety of quantitative methods including descriptive statistics, choice-based modeling, clustering, and segmentation.

Experienced in the use of qualitative methods, including focus groups, interviews, observation, shop-along, and ethnographies.

Vast experience with strategic and critical thinking skills, and knowledge of scenario planning, trends, and strategic foresight.

Degrees in Marketing, Business, Statistics, and other industry-specific fields.

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Primary Market Research Services We Offer

Computer-Assisted Web Surveys (CAWI)
In-depth Interviews
Online Experience Analysis

Computer-Assisted Web Surveys (CAWI)

Our media-rich questionnaires contain digital assets including pictures, audio, and video clips. These surveys are launched in a way that makes them completely customizable with the flow of each questionnaire based on information previously acquired about the participant.

In-depth Interviews

During these interview sessions, we create a setting that allows us to capture detailed and descriptive information about the interviewees’ attitudes, viewpoints, and behaviors.

Online Experience Analysis

By using the mystery-shopper method, our teams assist in evaluating brands and their competitors. Our side-by-side evaluations allow for in-depth analysis of various types of products, services, and online experiences.

Online Focus Groups

Our online focus groups are managed and monitored via the web-based virtual chat room. Each session is monitored closely, and accurate transcriptions of the recorded interactions are used to build detailed reports.

Market Research Observation

We have both reactive and non-reactive online observation projects in our repertoire. Our teams make sure to capture and record observation data accurately.

Test Marketing Support

When introducing a new product in the market, we determine the perfect sample group of the market to assess customers’ reactions to the product. This helps in providing the additional insights to further improve the product before the actual launch.

Online Focus Groups
Market Research Observation
Test Marketing Support
Case studies

CASE STUDY

US Based Chemical Engineering Company Used Backoffice Pro Expertise to Extract 145,000 Abstracts In 75 Days

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CASE STUDY

European Precision Instrument Manufacturer Turned To Outsourcing to Get Exceptional Market Research Services

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Primary Market Research Services

Benefits of BOP Primary Market Research Services

In addition to our quality of service, the proven track record of accurate results, and commitment to client satisfaction, outsourcing primary market research projects to BOP offers the following benefits:

Non-Biased Results

Outsourcing primary market research to BOP ensures a completely non-biased, 100% impartial result.

Access to Resources

We lift the burden of maintaining demanding sets of resources (media monitoring, interview results, data collection, database management, etc.) ensuring that our clients have access to any information whenever they need.

Transparent Communication

Our transparent work process and communication policies ensure that clients are kept abreast of all developments as the project progresses.

Project Support

With our extended team, we support short and long-term projects of any size and scope. Additionally, we have the resources required to manage multiple tasks at the same time.

High-Quality Market Insights

Having delivered hundreds of primary market research projects, we have streamlined our process to deliver high-quality market insights every time with each project.

Testimonials

Voice of Success

As a leading business process outsourcing services provider, we always deliver results. Here's a testament to our commitment and competence, straight from the voices that matter the most - our valued clients.

Testimonial Quote

Thanks to the team for a professional edit to my real estate image - my client was very happy with the outcome of this retouch and clone. My instructions were interpreted very well and the execution was very good with an extremely quick turnaround.

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Paul Laurie

Photography Company, UK

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I was looking for someone to restore an image of my great uncle in his military years, Suman has done a fantastic job in the restoration and provided me with 2 versions of the restored image and was also extremely efficient! I highly recommend Suman at BackOfficePro for any image restorations you may need

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Ryon

New Zealand

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I was very happy with the photo editing services provided by Backoffice Pro. They followed my detailed 6 point instructions and the finished product was exactly as I wanted it to be. Customer service is very good and response time is very fast.

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IT Professional

Energy Services industry

Contact us to discover how we can assist you with your upcoming research projects.